AIQA Blog
Marketing Testing with AIQA: Review Every Screen Through a User's Eyes
Use AI to review CTA clarity, copy, trust, value, and friction across mobile and web journeys.
A screen can match its design and still fail to communicate. AIQA Marketing Testing reviews the screens discovered during a crawl from a user's perspective and turns conversion and clarity problems into concrete findings.
What Marketing Testing evaluates
For each newly discovered screen, AIQA performs a user's-eye review and assigns a marketing score from 0 to 100. Findings include a category, explanation, recommendation, and visual location when applicable.
- First impression and whether the purpose is clear within seconds.
- CTA clarity, placement, hierarchy, and next-step logic.
- Copy, tone, value proposition, and message consistency.
- Trust signals, avoidable friction, and accessibility at a user-experience level.
Marketing review is not visual regression
Design testing asks whether the implementation matches Figma and detects visual differences. Marketing testing asks whether the implemented experience explains value and helps a user move forward.
Use Marketing mode when you need the second perspective only. Use Full mode to combine design, logic, and marketing checks in one crawl.
Turn findings into experiments
Treat each finding as a reasoned hypothesis. A vague CTA may deserve a copy change; missing trust context may require proof near a form; a crowded screen may need a clearer hierarchy.
Prioritize findings on high-intent screens, implement the strongest recommendations, and validate business impact with analytics or an A/B test. AIQA accelerates review, but it does not replace product analytics.
A repeatable marketing QA workflow
Because the crawler reviews multiple reachable screens, teams can find inconsistent claims and broken message continuity that are easy to miss when reviewing a single mockup.